Taking a Look at Anorexia Nervosa - 1158 Words

Anorexia Sickness can quickly become a disease. An eating disorder called anorexia nervosa begins as a type of diet but turns into a disease that can severely affect many aspects of your life. This occurs when people reach the point of starvation because they are overly conscious of their weight, even though they may be dangerously underweight. When someone becomes obsessed with their self-image, action must be taken to provide the best treatment for them. Anorexia can become a serious problem that will change the way you think, act and feel. Because of various factors, individuals are devastated emotionally mentally by anorexia. One factor that triggers anorexia begins at an early age. Particular childhood events can lead to eating†¦show more content†¦In other cultures, eating disorders are just as ubiquitous. A study was done by Osvold Sodowsky, and it proved that Black and Native American women who were more accommodating with the American culture showed more symptoms o f anorexia than those who were less accepting of the white American way of living (Northwestern University). This proves that the impact from the media, especially in America, provides a hope for something that isn’t reachable. In past years, it was said that anorexia was most commonly found in upper-middle class White women, but over time, women of different ethnicities are also commonly confronted with anorexia. (Duckworth, Freedman). It is possible to lose enough weight to fit the standard that is set, but can hurt your life in so many different ways. Eating disorders are not just about food and weight; they affect someone both psychologically and emotionally. â€Å"Anorexics punish themselves for their perceived failures and self-hatred by restricting their food intake.† (Engel). Although this may be the case, people with anorexia don’t just take food from their lives, the fact that they have self-hatred to trigger it causes many more complications and long-term effects. Clearly, anorexia is not just a weight issue. Individuals mainly use food to control how they are feeling if they are placed in a conflict or feel insecure.Show MoreRelatedTaking a Look at Anorexia Nervosa1613 Words   |  7 Pagesthat I have learnt a lot about eating disorders and anorexia nervosa in particular. I researched the DSM V diagnostic criteria for anorexia nervosa. The criteria that must be met include an intense fear of gaining weight (even if the patient is severely underweight), restriction of calorie intake relative to requirements leading to a significantly low weight and an altered perception of one’s own body weight/shape. Sufferers of anorexia nervosa can be subdivided into two types: restricting (who cutRead MoreAnorexia Nervosa, Bulimia, And Binge Eating1694 Words   |  7 Pagesactivities, eating disorders are becoming more and more common. There are three main types: anorexia nervosa, bulimia, and binge eating. Binge eating is when you consume large amounts of food at one time, following the intake with no attempt to prevent weight gain. Bulimia is when you consume large amounts of food at one time, followed by an attempt to prevent weight gain, such as self-induced vomiting. Anorexia Nervosa is when you limit your food intake to little-to-none with the outcome of weight thatRead MoreThe Dangerous Effects of Eating Disorders1100 Words   |  5 Pagesthat you eat and how much you weigh, you often focus on little else (http://www.mayoclinic.org/diseases-conditions/eating-disorders/basics/def inition/con-20033575 ). There are three main types of eating disorders. Anorexia nervosa is the fear of gaining weight. If you have bulimia nervosa, you eat large amounts very quickly, and then you purge. Lastly, binge eating is where you feel out of control and you eat, and eat, and eat, and you cannot stop. Eating disorders can cause serious physical problemsRead MoreAnorexia Nervos Eating Disorders Association1013 Words   |  5 PagesIntroduction Anorexia nervosa is an eating disorder that affects about 0.5 to 1 percent of women in the United States today. (Anorexia Nervosa | National Eating Disorders Association) While, that may not seem like a lot of people are suffering from Anorexia nervosa it has received a significant amount of attention due to the consequences of developing this disorder. For example, it is reported that five to twenty percent of people who have Anorexia Nervosa will eventually succumb to theirRead MoreEating Disorders And Eating Disorder1410 Words   |  6 Pages as defined by our text book for class, is psychological disturbances that lead to certain physiological changes and serious health complications. The three most common and most easily identifiable forms of eating disorders include anorexia nervosa, bulimia nervosa, and binge eating disorder. While most people who have eating disorders tend to be women from white middle-class upper-class families, eating disorders span social class, ge nder, race, and ethnic backgrounds (Floyd, Mimms, YeldingRead MoreEating Disorders Among Young Adults1015 Words   |  5 Pagessociety seeing famous people look like that it makes people take drastic measures to become skinny like them. Some people just don’t eat, others eat too much and then they make themselves throw up, and others don’t eat and then go exercise too much. Also we live in a society that is surrounded by food. In the United States there is a fast food restaurant on almost every corner and yet there is still an issue with eating disorders such as anorexia nervosa, bulimia nervosa, and binge eating. When itRead MoreEating Disorders : Anorexia Nervosa998 Words   |  4 Pageseven social factors. Their main concern tends to focus on the amount of weight but yet gorge on varieties of unhealthy high calorie products (silverthorne1). In consequence females start to have Anorexia Nervosa or even Bulimia Nervosa. Even though both disorders are dangerous similarity Anorexia Nervosa and Bulimia have common symptoms on an individual’s health and can even lead to termination of their life. Initially both disorders can be caused by becoming obsessed with unhealthy foods such asRead MoreEating Disorders : Anorexia Nervosa1443 Words   |  6 Pageseating disorders can be characterized in three ways which include anorexia nervosa, bulimia nervosa, and binge-eating disorder. Anorexia nervosa can be further broken down into two types which are anorexia nervosa restricting type, and anorexia nervosa binge/purge type. Eating disorders if approached early enough can be reversed with no damage or very minimal damage to the person. One characteristic of an eating disorder is anorexia nervosa. This characteristic as described by Hoeksema (2014) is seenRead MoreThe Risks And The Management Of Adolescents With Eating Disorders1218 Words   |  5 Pageswas supplied by the University of North Carolina at Chapel Hill School of Dentistry. The ultimate goal of this research was to educate dental professionals on anorexia nervosa and bulimia nervosa and how to identify the predisposing factors. To begin, Hicks and Roberts start off by start off by telling us that statistically speaking anorexia and bulimia are serious medical conditions that most commonly effect adolescents and young adults. In 2014, 70 million people worldwide showed clinical signsRead MoreEating Disorders and the Media941 Words   |  4 PagesAccording to the National Association of Anorexia Nervosa and Associated Disorders, â€Å"the body type portrayed in advertising as the ideals is possessed naturally by only 5% of American females.† (â€Å"ANAD†) Body image has been a controversial theme because of the influence of the media. It is a widely known fact that eating disorder cases are on the rise. The concept of body image is a subjective matter. The common phrase, â€Å"Beauty is in the eyes of the beholder,† holds true meaning in this sense. One’s

The Effects Of Medical Tourism - 1665 Words

Introduction Medical tourism is trending as time goes on and as the population increase throughout the world. Medical tourism is a concept where individuals from their native countries, visit foreign countries to receive the medical attention they need that is not available in their native country (CDC, 2016). This is further divided into outbound and inbound, inbound refers to the patients coming to the country and outbound refers to the individuals leaving the country (Horowitz et al, 2007). First world countries tend to hold most medical tourism out of all the other countries due to the perception of better medical care, but it comes at a very high cost, thus developing countries are building state of the art medical facilities to†¦show more content†¦With progressive upgrades in developing countries, medical tourism is becoming a viable option. Unorthodox locations for medical tourism such as Malaysia, Brazil, and India are becoming pioneers in state of the art medical treatments and equipment (Pashley H.S, 2012). For example, Turkey, India, and Singapore hold the most Joint Commission International Accredited hospitals in the world (Pashley H.S, 2012). Visiting developing countries is not only cost efficient, but treatment effective as well; individuals seek medical tourism due to ridiculous wait times and/or very expensive treatment. If an individual were to get a heart bypass surgery in the land of the free, it would cost 80% more than in any developing country($130,000), and a waiting period of 2-10 years depending on emergency (Hodges J.R et al, 2012). Hospital revenue and the economy are major aspects that hospitals and medical tourism operators have to consider and from the profit, India is seeing due to medical tourism is sought worthy; India has anticipated $2 billion industry in 2015 from inbound medical tourism alone (Henderson, 2014). Traveling to foreign countries can deem beneficial for those that are uninsured/underinsured and for those individua ls who are not in an urgent emergency or are placed on a long waiting period (Pashley H.S, 2012). In terms of Canadian Medical Tourism, individuals not only receive superiorShow MoreRelatedInternational Tourism s Effect On Medical Tourism1649 Words   |  7 PagesIntroduction In this paper, I will evaluate Hallyu in regards to its effect on medical tourism. However, I will first define the terms in order to give a clearer picture of what is Hallyu and which medical tourism I am referring too. Hallyu is defined as the growing popularity of Korean-based products that include drama, film, and pop music (Kim). It is also used to describe the fast spreading popularity of Korean culture like food, clothing, and housing. Recently, Hallyu or Korean Wave has notRead MoreThe Medical Tourism Industry Is Beneficial1728 Words   |  7 Pagescross cultural exchanges between guest (people coming for medical treatment) and host (country people are resorting to). To strengthen the argument as to why the medical tourism industry is beneficial is that it provides an opportunity to successfully promote the image of India as a healthcare destination as it forms customer relations with foreign travel companies as well as other global medical relatives (Singh, 2014, Pg.8). â€Å"Medical tourism can be considered a kind of import: instead of the productRead MoreThe Code Of Ethics And Advocate For Patients792 Words   |  4 PagesNursing Profession As patients continue to seek for medical tourism as their medical care options, nurses play a vital role in patient care and patient education. Under Provision 2 of the Code of Ethics, nurses are committed to provide patient-centered care and need to provide opportunities for the patients to participate in the patients’ care plans by working together with other health care providers (Fowler, 2015, p. 26). Nurses need to educate patients on health care environments of host countriesRead MoreMedical Tourism : An Open Gateway For Patients863 Words   |  4 PagesGenerally, medical tourism refers to the act of people travelling overseas to an under-developed country to obtain medical, cosmetic, or dental treatment. One main reason why medical tourism is becoming more popular is because not everybody has health insurance, and if they do have health insurance, the insurance company will most likely not cover the cost of the whole treatment, leaving patients in great debt. This is why people who cannot afford healthcare, choose to travel abroad as it is cheaperRead MorePublic Policy Paper Healthcare Vs Medical Tourism Essay1338 Words   |  6 PagesPublic Policy Paper Healthcare VS Medical Tourism Melodie Dominique Palm Beach Atlantic University GBUS 2813 01 American Free Enterprise Professor Tom Miller October 16, 2016 PUBLIC POLICY PAPER 2 America is portrayed throughout the globe as the land of opportunity and the home of the free. With all that the U.S. has to offer, it is unethical to see how the health care system has failed and is continuing to fail countless Americans. We constantly hear the stories of citizens who haveRead MoreMedical Tourism Essay1744 Words   |  7 PagesBackground Recently, there has been a large number of Americans flying to India for medical procedures. The practice of traveling abroad to receive both elective and non-elective medical procedures is called medical tourism (Steklof 722). The number of Americans who traveled overseas to receive medical treatment increased from 500,000 in 2005 to 750,000 in 2007 (Steklof 724). Many of these medical tourists are choosing to travel abroad due to rising healthcare costs and the difficulty to retrieveRead MoreThe Practice Of Travelling For Health And Medical Reasons1170 Words   |  5 PagesThe practice of travelling for health and medical reasons has a long history. Even the ancient civilizations recognized the therapeutic effects of mineral thermal springs and sacred temple baths. For example, the Sumerians constructed health complexes around hot springs more than four thousand years ago, which included temples with flowing pools. Ancient Romans built resorts with thermal health spas, and the rapeutic temples thrived during the Greek domain. Ancient Greeks were known for their travelsRead MoreImproving Health Care Workers : A Global Market That Allows Easier Access For Richer Countries991 Words   |  4 PagesBarriers associated with borders in a global market that allows easier access for richer countries to attract health care workers has a direct impact on the flow of health care (Packer, Labontà © Spitzer 2007, p. 21). Many countries are experiencing the effect of a shortage of trained physicians and nurses and have resulted in the use of foreign-trained health professionals to fill gaps (care (Packer, Labontà © Spitzer 2007, p. 15). Attempts have been made to continue the flow of health care workers asRead MoreMedical Tourism : The Global Commercial Organ Trade1495 Words   |  6 PagesMedical tourists usually choose to travel to other countries in order to receive health and dental care. Unfortunately because countries have differing approaches to address me dical tourism there is no set definition. However figures show that demand for medical tourism is on the increase . There has been wide debate if this facilitates exploitation, and if so how countries can combat this problem. Exploitation is most obvious in the global commercial organ trade. This is referred to as transplantRead MoreEffects Of The Civil War On Nepal1357 Words   |  6 PagesEffects of the Civil War on Nepal Nepal is considered one of the poorest countries in the world. It suffers in many aspects due to its immense state of poverty and political violence. The civil war in Nepal, stimulated by the Communist Party against the Nepalese State, stretched over the course of 10 years lasting from 1996 to 2006. This war, also known as the â€Å"Peoples War†, was launched because the Communist Party believed that there was an insufficiency in ensuring freedom, justice and welfare

Information Technology Ethics for Methodology-myassignmenthelp.com

Question: Discuss about theInformation Technology Ethics for Development Methodology. Answer: Introduction The paper focuses on implementing "Doing Ethics Techniques (DET)" for evaluating the ethical problems seen in Video 2 (Development Methodology) (Franck, 2017). In this paper proper evaluation is made to analyse the ethical issues related to ICT and implications will be accessed of the ethical problems. Also, in the last phase solutions that are ethical will be provided so that issues can be addressed and also ethical theories will be applied. Doing Ethics Technique Analysis What is going on? It is seen that a junior developer got a call from the customer. Customer requests to make some changes in the software. He told the client that the organization will make changes and give them the software before the given time. The junior developer confirms the request that the changes will be made without taking permission from the project manager. What are the facts? A junior developer of the organization receives a call from the customer related to change in the software. He failed to consult with the project manager regarding the changes and he confirms the changes requested by the client without the permission of project manager. This resulted in overridden of position hierarchy. What are the issues? The junior developer overrides the hierarchy by taking call of the customer directly. The junior developer gives confirmation to the customer that the organization will make changes to the software without taking advice from the project manager. The changes are made in the service contract by the junior developer who overrides the authority of the organization. Who is affected? Junior developer By receiving the call of the customer, the junior developer overrides the hierarchy which impacts the job position given to him in the organization. He also does not consider his responsibility and gave confirmation to the customer that the organization will make changes to the software and will deliver it within the deadline. The Customer The customer will be not satisfied and might face serious financial issues if the organization does not deliver the software with the changes within the given deadline. Project Manager A project manager has the responsibility to deal with the customers and give assurance of delivering software based on the request made by the customer. The changes that are confirmed by the junior developer can give an outcome in enhancing the issues for the project manager since he has to ensure that software is developed within the budget and it is delivered within the specified deadline. The Company If the confirmation made by the junior developer is not fulfilled by the given deadline then they might lose their contract in future and impact will also be seen on the image. The customer will be not satisfied and will impact the future contracts of the organization. What are the ethical issues and implications? In order to ensure ethical activities in the organization, it is important that employees follow a code of conduct and hierarchical authority can be maintained (Peters, 2015). The deontological ethics theory helps to judge the actions that are based on rules (Trevino Nelson, 2016). By taking into consideration this theory, it is seen that actions that actions of the junior developer were not correct (Zarim Zaki, 2016). The junior developer has given confirmation to the customers about the changes to the software without taking an advice from the project manager. He failed to fulfil his duties by overriding the hierarchy of position. The decision taken by the manager is ethically not correct. What can be done about it? There are various ways in which the project manager can manage the situation. It is important for him to realize the mistake so that this type of mistake cannot be done in future. He can identify the new changes that are required to be considered within time and resources given to the company or he should call a client and clarify the mistake done. In order to implement the changes, it is important that project manager take advice from project director. What options are there? A project manager should make some rules so that calls can be transferred to him and he can talk to the customer regarding the changes to ensure that they can complete the work without extending the deadline and budget. If project manager shouts on the developer then it can demotivate him towards the work and it can create a problem for the organization. A project manager should try to motivate the developer so that activities can be conducted smoothly. Which option is best and why? It is seen that best option is that project manager should make a request to the junior developer to make sure that this type of mistake does not take place in future. It will make him realize the organizational hierarchy and will limit the negative consequences that can take place in future. The changes should also be discussed with the project manager so that mistakes can take place in future (Al-Saggaf, 2016). Conclusion It is concluded that the action taken by the junior developer is not ethical. So to address this issue it is important that junior developer should realize the hierarchy so that mistake can be realized by the junior developer. Also, feedback should be given by the project manager to the junior developer so that this type of mistakes does not take place in future. References Al-Saggaf, Y. (2016, October 31).Scenario 2: Development Methodology.[Video File]. Retrieved fromhttps://www.youtube.com/watch?v=0npm9cEJBWY Franck, O. (2017). Varieties of conceptions of ethical competence and the search for strategies for assessment in ethics education: A critical analysis. InAssessment in Ethics Education(pp. 13-50). Springer, Cham. Peters, R. S. (2015).Ethics and Education (Routledge Revivals). Routledge. Trevino, L. K., Nelson, K. A. (2016).Managing business ethics: Straight talk about how to do it right. John Wiley Sons. Zarim, Z. A., Zaki, H. O. (2016). Ethics and Integrity in Building Employees Perceptions. Management,4(3), 131-137.

New Product Development Stew Leonards

Introduction Since its inception in 1969, Stew Leonard’s has positioned itself optimally in the United States’ grocery store industry by offering diverse food products. The firm has established four supermarkets, which are located in New York and Connecticut.Advertising We will write a custom essay sample on New Product Development: Stew Leonard’s specifically for you for only $16.05 $11/page Learn More The firm’s product portfolio is comprised of dairy products, meat, wine, and juice. In addition, the firm sells its products to over 300,000 customers every week. A workforce of over 2,000 employees necessitates the company’s operations. Stew Leonard’s has had exemplary performance over the past decades, as evidenced by its listing in the Guinness Book of World Records. This recognition was due to its sales per unit area in the category of all single food companies in the US. Despite its superior performance over the past four decades, Stew Leonard’s is experiencing pressure from the external market environment such as change in consumer behavior and intense competition. Thus, the firm’s top management team has an obligation to respond to the prevailing market trends. One of the most effective approaches that the firm should consider is new product development. This paper illustrates the critical aspects that Stew Leonard’s should consider in developing and introducing the new product. New product In line with its quest to offer diverse nutritional food products, it is essential for the firm to consider the introduction of a new snack product. The product should be produced from high-energy natural ingredients such as different whole grains, milk, and vegetables in order to meet the customers’ tastes and preferences. In order to improve the ability of the new product to provide customers with the needed energy within a short duration after consumption, it is imper ative for the firm to ensure that the snack product is easily digestible and absorbed by the body.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More In a bid to improve the snack’s capacity to provide the needed energy, the firm should incorporate some of the ingredients used in the production of energy drinks such as ephedrine, ginseng, ginkgo biloba, taurine, carnitine, inositol, and creatin. These ingredients will meet the customers’ energy requirements and enhance their well-being. Feasibility and profitability By introducing this product, Stew Leonard’s will greatly improve its performance. The feasibility and profitability potential of the new product is fostered by a number of factors. Food consumption Food consumption habits in the US were affected by the 2008 economic recession. Some market segments such as the private labels were least affected by the recession. During the recession, private labels’ prices varied between 20% and 40% as opposed to the branded equivalent. However, the trend has been reversed by the improvement in consumer confidence in the country’s economic performance over the past few years. A study conducted by the Business Monitor International (2014) records that per capita â€Å"food consumption is expected to rise by a compound annual growth rate of 2.6% between 2013 and 2018† (par. 5). Sustained economic performance will spur private consumption expenditure, which is critical in promoting profitability within the retail sector. Business Monitor International (2014) argues that private consumption expenditure is expected to grow by 2.2% between 2014 and 2018. By introducing the new product, Stew Leonard will be in a position to benefit from the improvement in the consumers’ purchasing power.Advertising We will write a custom essay sample on New Product Development: Stew Leonardâ€℠¢s specifically for you for only $16.05 $11/page Learn More Change in consumer lifestyle Consumers in the US appreciate the consumption of healthy food products. This trend has arisen from an increase in incidents of diseases associated with poor eating habits such as obesity. Currently, consumers are shifting to the consumption of healthy traditional snack foods. However, their preference mainly lies in the snack foods perceived to have high health benefits. The feasibility of the new snack product will be improved by the view that snacking has become a common trend amongst Americans. The NPD Group forecasts that snacking between main meals will increase by 5% to over 86.4 billion eating over the next five years (Prepared Foods, 2014). Product diversity By introducing the new snack product, the firm will enhance the attainment of the diversification strategy. Thus, Stew Leonard’s will be in a position to enter a new market segment, viz. the athletic market segment, which will be promoted by the unique product features. Competitive advantage Introducing the new product will improve Stew Leonard’s competitive advantage significantly. The competitive advantage will arise from the view that the firm expects the product to attract new customers due to the associated health, energy, and nutritional benefits. The health, energy, and nutritional benefits of the new snack will attract diverse customer categories. This aspect will lead to an increment in the firm’s sales revenue, hence its financial sustainability. Due to the attained level of financial sustainability, Stew Leonard’s will be in a position to finance diverse strategic aspects such as continuous product improvement, hence sustaining its competitive edge in the US food industry. Recommended mass media and social media channels After successful development of the product, it is imperative for Stew Leonard’s to create sufficient awareness on the ex istence of the new product in the market. Creating awareness is fundamental in an organization’s quest to improve the consumers’ purchase decision.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More In a bid to create optimal market awareness, Stew Leonard’s should use the advertising technique, which entails mass media and social media channels. Mass media In its effort to create adequate market awareness through advertising, the firm should consider two main mass mediums, which include print media and broadcast media. The core broadcast mediums that the firm should integrate include radio and television. The firm should develop attractive advertising message in order to improve the likelihood of influencing the target customers. Moreover, the firm should create awareness using different print mediums such local newspapers, magazines, and brochures. In selecting the mass mediums, it is imperative for Stew Leonard’s to identify the most well established media houses in order to increase the likelihood of creating successful market awareness. Social media Market awareness should also incorporate social mediums. The core mediums that the firm should take into consid eration include Facebook, Google+, and YouTube. Justification The choice of the print and broadcast mediums will enable the firm to create optimal market awareness due to their capacity to reach a large number of potential customers in the US given their market penetration. Using television and radio will ensure that consumers in different regions receive the intended message simultaneously. Through these mediums, the firm will create awareness to the older customer group. Conversely, the choice of the three social mediums will enable the firm to reach the younger generation, which is increasingly becoming techno savvy. Furthermore, the two mediums have become critical sources of product information. Consequently, consumers are increasingly using the two mediums in searching information on different products. Moreover, social mediums are characterized by a multiplier effect due to the ‘word of mouth’ effect. Pricing structure In order to enhance its competitive advantag e through new product development, it is imperative for Stew Leonard’s to ensure that the product penetrates the market successfully. Price is one of the key determinants that the firm’s management team should consider in order to stimulate the rate of market penetration. The price structure adopted should influence the consumers’ purchase intention. The consumers’ purchasing decision is subject to the set price point. The firm should adopt the introduction pricing structure such as the penetration pricing strategy. This strategy will allow the new product to penetrate the market aggressively. The decision to adopt this pricing structure arises from the view that most customers already understand the benefits associated with healthy eating habits. Stew Leonard’s has developed sufficient economies of scale, hence its ability to set the price of the new product at a relatively lower point as compared to competitors. By adopting this strategy, the fir m will sacrifice short-run profits. However, Stew Leonard’s will develop an efficient market position, which will be a critical source of the firm’s competitive advantage. The strong market position will originate from the capacity to maximize the sales revenue due to the widespread market acceptance. Additionally, the penetration-pricing strategy will act as deterrence to potential competitors. Customer relationship management The high profitability potential in the US food industry has increased its attractiveness to investors. Furthermore, the existing firms are increasingly diversifying their product portfolio in an effort to exploit the market opportunities. Despite this trend, Stew Leonard’s can enhance the dominance of the new product by developing an effective customer-relationship management system. The CRM system should be aimed at entrenching product loyalty. One of the way through which the firm can achieve this goal entails integrating point of sale systems, which involves high-tech software that has the capacity to capture the customers’ details. Through this technology, the firm will be in a position to offer unique customer experience, for example, by designing loyalty programs. Symons (2014) affirms that on average, â€Å"13% of disgruntled consumers will tell at least 20 people about it† (par. 2). The automated POS will enable the firm to customize its service delivery by generating automated messages such as emails informing customers on different product aspects such as product improvement. Additionally, the POS will enable the firm to track the customers’ purchase history such as product inquiries. This aspect will improve the likelihood of influencing the consumers’ intention to purchase the product, for example, by designing attractive loyalty programs. Inherent risk Despite the fact that the introduction of the new product will present an opportunity for the firm to maximize its sales rev enue and profitability, it is imperative for the firm’s management team to appreciate the existence of inherent risk. One of the inherent risks that might affect the development of the new snack product entails change in consumer preferences. According to Ogawa and Piller (2006), consumers are characterized by heterogeneous product demands, which lead to micro-segmentation of product categories. Due to change in consumer tastes and preferences, it is difficult for the firm to undertake precise forecast on the sales revenue expected to be generated from the sale of the new product. The ultimate effect is that the commercialization of the new product will be affected adversely. This risk might arise if the firm does not have adequate understanding of the customers’ needs. Therefore, in a bid to minimize such risk, it is imperative for the firm to undertake continuous market research. The firm should use the findings of the market research to adjust its product developmen t plan. Risks of not launching The food industry is undergoing a remarkable transformation, which is arising from macro-environmental factors such as change in consumer behavior. In order to align with the changing market trends, it is imperative for firms to invest in extensive product innovation programs. The programs should focus on improving the firms’ market dominance through new product development. Failure to invest in new product development is a major risk that might affect the firms’ long run existence. The risk arises from the view that the ability of a firm to generate and sustain growth in sales revenue, hence its financial sustainability is hindered. The problem is further exacerbated by the view that the firm’s market dominance might be crowded-out by the competing entities. Therefore, the firm’s financial strength is diminished, which affects its prospected future growth. Conclusion The introduction of a new snack product will substantiall y improve Stew Leonard’s market dominance by attracting new customers. This goal will be attainable due to the unique product features. Product uniqueness will be enhanced through continuous market research, hence entrenching the customers’ tastes and preferences. This approach will remarkably minimize the inherent risk associated with its new product development. Furthermore, successful new product development will foster the firm’s longevity and market dominance in the US food industry. References Business Monitor International: United States food and drink report. (2014). Web. Ogawa, S., Piller, F. (2006). Reducing the risks of new product development. MIT  Sloan Management Review, 47(2), 65-70. Prepared Foods: Snack food consumption to increase. (2014). Web. Symons, G. (2014). Its all about customer experience: CRM systems and loyalty  programs. Web. This essay on New Product Development: Stew Leonard’s was written and submitted by user Marcus U. to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.